In Beth Pariseau’s article All aboard the good ship BrocadeÂ she tells of Brocade’s desperate attempt to gain *SOME* visibility by sponsoring a woman’s very worthy cause – to row a specially designed boat across the Pacific to raise awareness of plastics pollution in the oceans.
I think you can sum this entire campaign up in one word.
BrocData has been losing market share to Cisco in wholesale fashion for quite some time now.Â I’ve been working in the data storage industry for around 10 years now and I can’t remember in the last 3 installing a single Brocade switch…or McData for that matter. (save maybe for the embedded McData switches in an IBM Bladecenter – and technically I didn’t install those)
I agree with you – you have to applaud the sponsoree for her hard work and determination….but Brocade is really reaching on this one.
After all, you can still root for the Yankees despite your feelings about George Steinbrenner, right?
Ok, maybe *THAT* was a reach.