Category Archive: Ad Campaigns

Jan 25

Competitive Marketing advice…

…if you’re going to do a comparison, make it about how great your product is, not how lousy your competitor’s is. When you do that, you come off as petty, and bitter, and spiteful, and not very believable.

Sep 11

Sienfeld / Microsoft

Someone needs to fire their PR department.  Their new commercial says nothing other than the fact that Microsoft is out of ideas in it’s quest for world domination.  (And that thankfully even billions of dollars can’t stop Bill Gates from getting old and fat either)